



The SureFeed Microchip Pet Feeder only opens for a registered pet’s veterinary implanted microchip or RFID collar tag to prevent pets stealing each others’ food. One collar tag is supplied with the product. This feeder is ideal for multi-pet households to prevent greedy pets becoming overweight and to ensure prescription or life-stage food is consumed by the right pet. The lid of the feeder closes onto a sealed bowl, which keeps food fresher. One single grey bowl, one split grey bowl and one grey mat is included – additional bowls and mats in grey, green, pink and blue can be purchased separately. Stainless steel bowls are also available. The training mode closes the lid in stages to help timid pets get used to the movement. The product includes a three-year warranty. Set Contains: 1 x SureFeed Microchip Pet Feeder 1 x grey single bowl 1 x grey split bowl 1 x grey mat 1 x RFID collar tag 1 x user manual
Is Discontinued By Manufacturer : No
Product Dimensions : 12.86 x 7.75 x 10.24 inches; 3.28 Pounds
Manufacturer recommended age : 1 month and up
Item model number : 194705
Department : Pets
Batteries : 4 C batteries required.
Date First Available : December 14, 2014
Manufacturer : Sure petcare
ASIN : B00O0UIPTY
Best Sellers Rank: #4,749 in Pet Supplies (See Top 100 in Pet Supplies) #14 in Dog Automatic Feeders
Customer Reviews: 4.1 4.1 out of 5 stars 12,359 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Key Benefits: Prevents food stealing and stress at mealtimes in multi-pet homes, keeps your pets healthier by controlling portions and helping to keep weight under control, saves money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
Great for Pets on Prescription Diets: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresher longer.
Microchip Compatibility: Works with 9 (Avid Secure), 10 (FDXA) and 15 (FDXB) digit microchip numbers; if unsure of your pet’s microchip number, you can check with your veterinarian, pet shelter or animal rescue. Automatic Cat Feeder opens when the assigned pet microchip ID approaches, and closes when it moves away. Simple one button programming.
Three Year Warranty. Veterinarian Recommended.
Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! It uses the pet’s Microchip ID or by wearing a lightweight RFID collar tag to communicate with the feeder to open for that specific pet. All feeders come standard with one tag (unit stores 32 ID’s); additional collar tags can be purchased separately if necessary. Ideally one feeder per pet.
9 reviews for Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001
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$25.99

Amazon Customer –
I love these. Genius idea for multi-cat owners. Solved all of my feeding problems.
My full review after a month! :So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer’s prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn’t get to, and her own food for weight management. I couldn’t just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn’t eat her prescription food, which she needs.So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it’ll save me money in the long run. I had spent over $1,000 on food stealer’s GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn’t do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out.And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can’t mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can’t bother her feeder.Setup:Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet’s microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid’s collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something….you didn’t! Lol. It’s probably training mode and you need to read the directions. My cats didn’t need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side.Adapting to the feeder/how they handled it:I put food in each feeder, and sat them near their old bowls. I used timid cat’s original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn’t want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn’t want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn’t like the “opening sound”) and over the rest of the week she opened it herself more, and more, and more times. It’s been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn’t like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought “the tag is closer to her face and would open it sooner”. So during training I used the collar tag so it wouldn’t open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it.Shipping:-Ordered 2 of the first gen (the one without the app) because I didn’t want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items.-Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions.-Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.
Sharon –
Expensive but worth it.
Excellent product. Cat got used to it in the first 36 hours. Quiet, works well. No issues so far and it’s been a little more than a week or two. Keeps my older cat out of the younger one’s food since he’s on a special diet, but of course wants my younger cat’s food also. He’s the chunky boy sleeping next to the feeder, hoping it’ll somehow open for him! Nope! The microchip sensor works well and I set the closing rate to the fastest setting as he was trying to sneak around the back side and get some quickly before the lid closed. Now he’s pretty much given up thinking he’ll get into it. Younger cat gets to eat when he’s hungry and I don’t have to keep guarding him while he eats, so it’s a win. The greatest thing is the portability! It’s not heavy and runs on C batteries so you can take it wherever you want to around the house. Finally a cat product that works!
Andrew –
Amazing product, works like a charm.
We have three cats at home and all three have a different prescription food. It used to be a daily battle keeping them from eating each others food.These feeders work like a charm, we bought three. I know the price is a little steep and I was reluctant to spend that much money, but we were out of options. I wish we bought them sooner.Set-up is super easy and it was simple to program each feeder to the appropriate cat. The feeders have a training mode that we used for a couple of days, and now all three cats have no problem using them.I am so grateful to have found this product. If you are thinking about buying this, I 100% recommend it.
memyselfandi –
No instructions
There are no instructions. Impossible to set up. Went to website and support and some of the links don’t go to where they say they will go. There is a lovely video showing a happy cat owner feeding her cat. Useless. Finally stumbled on “Downloads” which contains 6 pdf files related to this product. Four are named “Manual” and the fifth is “Quick Start”. Called customer service. One star because a human answered the call. He had no idea about the 5 pdfs and walked me thru the website to where there is a link to just one “Manual” that is buried in pages and pages of colorful pictures of all the pretty doo-dads you can buy to enhance the product. Opened the pdf and the pagination was weird. Like no “page 1”. He said go to page 8, but I could not figure out within Acrobat Reader which was page 8. He suggested sending me the correct pdf by email. I got that pdf and it was identical to the one I found online. Goofy pagination. So I printed the first 10 physical pages (wasn’t sure what I would get because the print function indicated the range of pages to be 4-110; like how do you create a document missing the first 3 pages?). The printed pages 1-10 looked like what was on my computer screen, however, because the document was done up all in gray scale, the physical printed pages were so faint as to be unreadable. But alas,. I did find the magic page 8 the service guy wanted me to read as my basic question was: how do I pair the collar tag with the feeder? Well I don’t know who wrote this manual. It is 110 pages long because there are versions for every language you can imagine with the first being english. I dunno who’s english this is from because it is not standard british, american, or any other english that talks about “Learning your pet into the feeder”. Are you kidding me? The text talks about pressing buttons and getting different flashing lights, putting food in the bowl (duh), but nothing about how the feeder recognizes the collar tag – or heaven forbid I get a microchip implanted in my cat. I tried waving the tag in front of what I think are the sensors after pushing buttons and getting various flashing lights (mind you the flash pattern the manual says I should get is not what I got). Thank goodness I am not relying on a microchip inserted in my cat. I don’t think he would take kindly to me waving his furry body in front of the device repeatedly trying to break the secret code as to its operation. The service guy did ask where I bought the device because he was puzzled as to why it did not come with instructions. He said all units shipped from orders placed on their website come with PRINTED instructions. Meanwhile, I bought the feeder because in adopting a rescue cat with a different diet, I must have a way to secure my resident cat’s food to accommodate his grazing habit. This unit is a total FAIL. It is going back to amazon. Do I dare purchase a unit directly from the manufacturer? I don’t understand how the Amazon ratings and comments so consistently talk about the “ease of set up”. I am tech saavy. I have done user acceptance testing for various software products. I have contributed to and reviewed technical manuals. This experience has been a really bad joke. “Learning my pet into the feeder”? Too funny. Except that as of right now, the failure of this product is making it all the more likely my poor little rescue kitty is going back to the shelter to find a new home unless I find some other reasonable way to separate feedings between two cats. No other product’s ratings came close, so I can only imagine how even more horrible they are to use.
S. Tee –
These feeders are first class. We have three cats and one is a wheelie bin covered in fur, so the moment the other two are out of sight, he hoovers up any remaining food. Suffice to say that short of sitting guard over the cat food bowls day and night (and I kid myself that I have a bit of a life), it meant that Bert’s belly was getting bigger and bigger and the other two cats were a bit woebegone, even though they didn’t seem to be losing weight.The decider came when we had to medicate one of the cats, while keeping the others away from the medicine. The feeders solved this problem perfectly. We now have three cats who occasionally stick their heads under the arches other their comrades, just in case they get lucky (which clearly never happens), who are getting the correct amount of food and the right cat is getting the medication it needs with no risk to the others.Whomever designed this feeder did a brilliant job. The clear plastic screens at the sides allow your cat to see what’s going on, while stopping other cats stealing their food by diving in from the side. The cover folds up at the back of the feeder, providing a protective but transparent screen in that direction. The training mode works well for even the most nervous cat to gradually get used to using the feeder and become familiar with the noise it makes.While the feeders aren’t cheap, the reduction in stress for the humans in this household has been worth every penny, and I suspect the cats would say that same if they could. They each know that their siblings can’t steal their food, and as a bonus, flies can’t get to the wet food either, so it stays fresh and tasty much longer than otherwise.
nishi –
I’ve used two of these for about 8 months and they work great. While I could feed the cats in a place where the dogs couldn’t reach, I needed these to feed my two cats different diets and to keep out the greedy third cat who eats all available food immediately. My cats eat in small doses throughout the day.As a bonus, this feeder keeps the dogs out so I can put the feeders in a more convenient location.My old cats have old chips that don’t work with these feeders so I simply used the included tag on a collar and that works well.I changed my feeders to close as quickly as possible by moving the switch on the bottom to position 1. Keeps the others from grabbing a quick snack after one of the cats leaves. This switch appears to change the delay between when the cat removes its head from the feeder hoop until the cover closes. That hoop appears to have sensors so it can tell when the cat has its head over the food dish. The cover only opens when a correct tag/chip is detected and a cat puts its head through that hoop to get to the food.I have now changed batteries once on both feeders. They lasted a bit more than 6 months despite frequent opening and closing. One of my cats is a fussy eater who is underweight so I open the feeder frequently to re-arrange his wet food and try to convince him to eat more. As expected the batteries for his feeder needed changing a few weeks before the other feeder. Four alkaline C cells per feeder. Although I would prefer to reduce my use of batteries, the feeder does not support an AC adapter.I had one problem but an easy solution. I found that cat sitters sometimes tapped the wrong button to open the feeders to add more food, or to try to correct the incorrect operation of the feeder after they tapped an incorrect button. If they tapped the training button then the feeder stayed partly open which sometimes allowed the wrong cat to get a snack. Last time I was away my cat sitter tapped the buttons to program a new tag, and the result was that both of my cats gained access to both feeders. Took me a day after I got home to figure this out but it was easily remedied. I have now made a cover from a plastic container lid and taped it so that it hangs over those two buttons to prevent accidental activation. I had not had that problem myself because the button to open the feeder is larger, but the three buttons are side by side so a bit of care is required to not tap the wrong one.The feeder wipes clean with a damp cloth. A soft brush (toothbrush) helps get into a few places.If you want to more closely manage which cat(s) eat what food, either to manage how much they eat, or what food they eat, or if you want to lock out other pets from eating the cat food, this is a great solution. One feeder can be be programmed to respond to numerous tags/chips if desired.
gracamy –
猫2頭飼いです。メタボ雄猫のダイエット用に購入しました。雌猫のご飯を奪ってしまいドンドン太っていき困っていましたが、シェアーフィーダーを雌猫に使用したところ、メタボ猫が雌猫の餌を奪えなくなったので、食事調整ができてこの一ヶ月で体重が8.76kg→8.435kg に減量できました。目標は1年後6kg 台なので、期待できます。お値段は高いと思いましたが、メタボ猫の成人病ならぬ成猫病のオンパレードになってしまい(現在内蔵脂肪、気道狭窄で喘息、関節炎、膀胱結石)こちらの症状改善が期待できるので、改善できるのでしたらありがたい品です。
Torrao –
Si, son caros. Pero si estás mirando uno de estos, es porque tienes un problema que solucionar. En mi caso tengo dos, uno para cada gato y funcionan de maravilla. La gata tiene sobrepeso y le racionamos la comida (porque ella no lo hace), y gracias a estos comederos ya no puede comerse la comida del otro y hemos conseguido que baje de peso.Las pilas son un poco raras en el sentido que no las encuentras en supermercados, pero en ferreterias o aquí mismo en Amazon sin problemas, y duran muchísimo (6 meses o así)Los tenemos ya un par de años y muy contentos.
ViviLa –
Ho acquistato il prodotto un mese e mezzo fa. Avendo due gatti con esigenze alimentari diverse è stata una soluzione perfetta. Il mio gatto ha il microchip e l’installazione è stata semplicissima ma nella confezione c’è una medaglietta che può essere applicata ad un eventuale collare per gatti senza microchip. Ero titubante perché il mio gatto è estremamente fobico, non ama le novità quindi ci è voluta qualche settimana per abituarlo ma se sono riuscita con lui ci può riuscire chiunque. Il prodotto permette di utilizzare il programma di addestramento per abituare il gatto alla chiusura/apertura gradualmente (cinque stelle piene solo per questo). Non è dotato di filo o batteria ricaricabile, lo si può utilizzare solo con le apposite batterie, il che consente di posizionarlo ovunque senza fili in giro e senza il problema che col tempo la batteria perda di prestazioni. Bisogna giusto avere un po’ di delicatezza nel pulirlo perché la chiusura è in plastica leggera. Se in casa ci sono gatti invadenti sarà necessario acquistare separatamente la cupola che consente di mantenere coperti i lati quando il gatto sta mangiando e altri gatti gli girano intorno potendosi infilare lateralmente. La acquisterò separatamente sul sito del produttore. Per me prodotto super approvato!